Taking action on smoking and health
Aberdeenshire Local Tobacco Alliance (ALTA) has received a national award for their efforts as part of the #notafavour campaign, a Scotland-wide programme to stop adults buying cigarettes for children.
The alliance has been presented with a Tobacco-free Generation Award by Sheila Duffy, Chief Executive of ASH Scotland for their work, which is helping Scotland achieve the goal of a tobacco-free nation by 2034.
ALTA members worked with retailers and the community to develop their award-winning campaign. Aberdeenshire Council Trading Standards and the Aberdeenshire Public Health team at NHS Grampian identified an issue that in some rural towns, young people of legal driving age are supplying tobacco to younger friends and relatives.
An intelligence-led plan to target the young people involved was developed. A short #notafavour branded advertising campaign was launched at two local petrol stations, where nozzle advertising was used to target young drivers, and #notafavour posters were placed on the back of toilet doors within community halls where young people often held social events. Work with local traders was also delivered to encourage staff to give #notafavour advice to customers.
ALTA is signed up to Scotland’s Charter for a Tobacco-free Generation, an initiative of health charity ASH Scotland. The charity’s aim is to help deliver a tobacco-free generation by 2034 (where less than 5% of the population smokes). The Charter inspires organisations to take action to reduce the harm caused by smoking in their communities. 200 organisations have now pledged their support.
Tobacco-free Generation Awards recognise some of the outstanding contributions Charter members are making towards a Scotland free of the harm and inequality of tobacco.
Sheila Duffy, Chief Executive of ASH Scotland, said:
“ASH Scotland launched Scotland's Charter for a tobacco-free generation to help put smoking out of fashion for the next generation. The response to the Charter has been excellent. We now have 200 organisations signed up, bringing people together and motivating organisations in the fight against the harmful effects smoking has on children, young people and communities.”
“These awards celebrate some of the positive actions that Charter supporters are delivering to help to ensure that children who are in nursery now become the first generation to grow up without the health impact and financial costs of smoking.
“Congratulations to ALTA on a well-deserved award.”
Wilma Urquhart, Trading Standards Manager, Aberdeenshire Council said:
“Aberdeenshire Trading Standards received a special grant to put #notafavour adverts on petrol pumps. Those ads helped alert people to the dangers of moving young people into an addiction that harms health and drains wealth.
“We worked closely with local retailers to be on the alert for adults buying tobacco on behalf of children. I would appeal to the friends and relatives of young smokers who buy them cigarettes - think again. It’s really not doing them a favour and it’s against the law to supply under 18s with tobacco.”
George Rutten, Chair of ALTA said:
“I am delighted that ALTA has received this award for raising awareness of the harm that can be inflicted on children by buying them cigarettes.
Smoking causes harm not only to smokers but to those around them. We have a duty of care to protect the health of people in Aberdeenshire and encourage positive health behaviours.”
For smokers who want to stop smoking, help is available via the Grampian Quit Your Way Service: freephone 08085 20 20 30 (calls from mobiles may be charged) Monday-Friday 9am-5pm, text 'ADVICE' to 82727 or contact Quit Your Way Scotland on 0800 84 84 84.
For further information please contact ASH Scotland on 0131 225 4725 or firstname.lastname@example.org . Out of hours mobile 07776 142 299
Or George Rutten, Chair of ALTA, NHS Grampian 01569 792074
Notes for Editors
Quit Your Way Scotland is the new name for Scotland’s stop-smoking services. Find out more at www.quityourway.scot
Action on Smoking & Health (Scotland) (ASH Scotland) is a registered Scottish charity (SC 010412) and a company limited by guarantee(Scottish company no 141711). The registered office is 8 Frederick Street, Edinburgh EH2 2HB.
ASH Scotland acknowledges with thanks the support of the British Heart Foundation and the Scottish Government in developing our website.