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ASH Scotland

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    • Excluding the tobacco industry
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  1. Home
  2. What we do
  3. Campaigning to improve health and well-being
  4. Advertising can help people quit smoking

Advertising can help people quit smoking

Just as tobacco companies use adverts and brands whenever they can to spread their addictive product, so can advocates of public health use the same techniques to encourage smokers to quit.

Mass media - advertising in the press, on TV and now online - is an effective and highly cost-effective way to promote health. Many different campaigns in the US, England and elsewhere have been successful. That's why the policy comes recommended by the World Health Organization. But here in Scotland, it's been years since there's been a media campaign to promote stopping smoking, despite the success of Take It Right Outside.

For Scotland to reach our goal of a tobacco-free generation by 2034, many smokers will need to kick the habit. Along with well-funded stop-smoking services, mass media advertising must be part of the solution.

Campaigning to improve health and well-being Advertising can help people quit smoking Tackling illicit tobacco Electronic cigarettes Scottish Coalition On Tobacco (SCOT) Improving Scotland’s Health: 2021 and Beyond Cross-Party Group Policy reports and previous campaigns Tackling plastic cigarette filters Non-Communicable Disease Prevention Manifesto Manifesto for Scottish Parliamentary Elections 2021 Non-Communicable Disease Prevention Report 2021-2022 No Smoking Day NCD prevention progress report 2022
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