Tobacco endgames

• The tobacco endgame: a qualitative review and synthesis, Patricia A McDaniel, Elizabeth A Smith, Ruth E Malone.  Tobacco Control Journal, published online 28 August 2015

• CRUK endgame strategy report:  Tobacco Control Endgames: Global initiatives and implications for the UK, a report by Ruth Malone, Patricia McDaniel and Elizabeth Smith. Commissioned by Cancer Research UK, July 2014.

• WHO Director-General considers the tobacco endgame. Dr Margaret Chan, Director-General of the World Health Organization, Keynote address at the International Conference on Public Health Priorities in the 21st Century: the Endgame for Tobacco,  New Delhi, India.

FINLAND 2040

The Tobacco Act of 2010 declared that it would put an end to the use of tobacco products in Finland.  There was no target date but Savuton Suomi,  a civil society movement for a tobacco-free Finland, challenged the Finnish government to make it 2040 and they accepted the goal.

Update 19 January 2017: - there are reports that the Finnish government are to bring the target forward 10 years to 2030.

NEW ZEALAND 2025

In New Zealand, the Tupeka Kore (tobacco-free) vision was launched by a range of concerned NGOs and advocacy groups in 2009. This proposed a target and a series of interventions to achieve close to zero tobacco smoking prevalence by 2020 Subsequently, the Māori Affairs Parliamentary Select Committee released a report recommending that New Zealand should be smokefree by 2025, and the Government has since affirmed support for this goal.

SCOTLAND 2034

'Whilst the Scottish Government has long made clear its aspiration for a
tobacco-free Scotland, this Strategy sets the date by which we hope to realise this ambition. This is not about banning tobacco in Scotland, or unfairly stigmatising those who wish to smoke. Our focus is on doing all we can to encourage children and young people to choose not to smoke. By so doing, we hope to create a tobacco-free generation of Scots by 2034. To achieve this goal – defined here as a smoking prevalence among the adult population of 5% or lower – we need to continue to promote the shift in social attitudes so that choosing not to smoke is the normal thing no matter who you are or where you live.'

Creating a tobacco-free generation -  A Tobacco Control Strategy for Scotland
Ministerial foreword. (March 2013) (pdf, 258kb)

IRELAND 2025

The Irish Government tobacco strategy contain 60 recommendations to significantly reduce smoking over the next 12 years. They defines a “tobacco-free” Ireland as one where less than five per cent of the population smoke.

Tobacco-free Ireland (October 2013) (pdf)

DENMARK 2030

The plan is part of the Danish government’s Cancer Pack IV (Kræftplan IV) plan aimed at combating cancer throughout the country – at a cost of 2.2 billion kroner ($333.6 million).

RT media report, 26 August 2016

Canada 2035

A proposed new strategy will seek to reduce Canada’s rate of tobacco use to less than 5% by 2035. This goal will require aggressive new measures that will focus long-term federal action to fight tobacco use.

Canadian Government news release, 22 February 2017

Further information about tobacco endgames:

• A Tobacco Endgame for Scotland, April 25 2017, BMJ Tobacco Control Blog - Marina Hefler
  
  
• The Tobacco Endgame. Open access supplement of the journal Tobacco Control,May 2013, Volume 22, suppl 1. From dramatically reducing nicotine to total abolition of cigarette sales, the series of articles includes six endgame strategies and a number of essays written to encourage public debate.

• Tobacco Control: The End-Game - April 2013 presentation by Prof K Srinath Reddy, President, Public Health Foundation of India, and of the World Heart Federation and Bernard Lown Professor of Cardiovascular Health, Harvard School of Public Health