Taking action on smoking and health
The Tobacco-free Generation Charter Awards are for Charter Supporter Organisations who have demonstrated significant positive change in support of the Charter principles. The Charter Awards recognise the outstanding contributions organisations across the country are making to reduce the harm caused by tobacco in their communities.
Aberdeenshire Local Tobacco Alliance received an award for their efforts as part of the #notafavour campaign, a Scotland-wide programme to stop adults buying cigarettes for children. The alliance worked with retailers and the community to develop their award winning campaign after identification of an issue that in some rural towns, young people of legal driving age are supplying tobacco to younger friends and relatives.
An intelligence-led plan to target the young people was developed. A short #notafavour branded advertising campaign was launched at two local petrol stations, where nozzle advertising was used to target young drivers, and #notafavour posters were placed in areas where young people often held social events. Read the news release here.
Lothian Tobacco Prevention Working Group received an award for their support of the #notafavour campaign, a Scotland-wide programme to stop adults buying cigarettes for children.
NHS Lothian coordinates the Tobacco Prevention Working Group uniting NHS health promotion, third sector organisations and local authority trading standards services from Edinburgh City, Midlothian, East and West Lothian. Thanks to their efforts, #notafavour posters and information cards were distributed across the region while social media support was also used to reach out to people and let them know that buying tobacco for young people isn't doing them a favour.
To nominate a Charter Supporter for a Tobacco-Free Generation Charter Award simply send us a few sentences telling us about the contribution that has been made to help achieve a tobacco-free generation. Please send nominations to firstname.lastname@example.org.
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Action on Smoking & Health (Scotland) (ASH Scotland) is a registered Scottish charity (SC 010412) and a company limited by guarantee(Scottish company no 141711). The registered office is 8 Frederick Street, Edinburgh EH2 2HB.
ASH Scotland acknowledges with thanks the support of the British Heart Foundation and the Scottish Government in developing our website.